As a trademark owner you are responsible for ensuring that your mark is protected. If you don't protect your mark, then your rights may slowly erode and when you eventually try to enforce your trademark rights in court, you might be denied protection, or have your rights diminished.
How do you protect your trademark rights?
First, you should watch for others who file similar marks. If the mark is confusingly similar and is for similar goods, then you should keep an eye on the application. If the application is allowed to be published by the USPTO, then you will need to file an opposition. Once the mark is published, you have only 30 days to file an opposition, or extend the time to oppose. You can't miss that date! Trademark Bank's watch service will notify you when similar marks are filed, and when the status changes for each. This will enable you to see possible infringing trademarks and take action.
Most watches are quite expensive. Trademark Bank wants to empower individuals, companies and small law firms to obtain watches for a more affordable price. We also make it easy to create a watch. You just conduct a search using either our basic search or our advanced search, and when you feel that the results of that search are likely to capture most problematic marks, you "make it a Watch" and from there you'll receive emails for anything new that would have shown up in that search. Essentially, we run your search every day and then notify you of any new results.